Rob Muroff, President and Chief Executive Officer
As our President and CEO, Rob’s mandate is to keep Coreio synonymous with excellent client service, and to lead the evolution of our Client Delivery business. To help enable Coreio to continue to compete in an ever-changing landscape of IT service providers, Rob leverages 22 years of corporate and consultative IT experience and a passion for exceeding clients’ expectations.
Rob joined Coreio after spending 14 years building his career at the Royal Bank of Canada (RBC). While at RBC, Rob delivered several significant transformational IT initiatives across a wide variety of platforms including, most recently, the global migration to Windows 7 for 120,000 computer assets, Desktop Virtualization and Employee Mobility (BYOD). Rob was proud to be the Executive Chair of the Women in Technology & Operations Employee Resource Group at RBC, supporting the career development of women at the organization, as well as the former chair of the Green IT committee. He remains committed to mentoring and coaching.
Rob holds an MA in Urban Planning from Wayne State University and a BA in Geography from the University of Western Ontario. He has also completed the Executive Development Program at Queens University. A strong believer in the importance of community and charity, he is an active fundraiser for United Way, Jewish National Fund (JNF), Baycrest Hospital and One Family Fund.
In his downtime, Rob is a veteran of eleven marathons, including twice running the Boston Marathon, and loves to vacation in the wilderness of Northern Canada. He lives in Toronto with his wife and two daughters.
Stephen Baird, Chief Technology Officer
Stephen Baird, Coreio’s Chief Technology Officer, has an extensive 30+ year background in large complex companies heavily dependent on IT systems, particularly with two of the largest Canadian financial services companies, where he held numerous roles in the Infrastructure and Operations field.
Stephen’s success is founded on delivering reliable solutions with a focus on agility, consolidation and simplification. He is known for his ability to work with business units at all levels in the development of solutions to complex business problems. He enjoys developing and leading high performance teams which rapidly translate a vision into action. Among many accomplishments over his career, Stephen led the Systems Engineering teams at the Royal Bank of Canada (RBC), which was recognized by Gartner as providing top decile performance in both cost and quality measures when compared to peer North American financial organizations.
His background includes risk and information security, systems management, operations and operational improvements, project management, process assessment and road mapping, organizational change management, IT service management, and complex solution engineering and deployment.
An active member of the Porsche Club of America, in his off time Steve enjoys an occasional turn on the racetrack in his Porsche. He is also an avid cyclist and golfer. Steve and his wife reside in Burlington and have two children.
Steve Mifsud, Vice President, Technology Solutions
As Vice President, Technology Solutions, Steve leads a team that develops and delivers leading edge tooling and enablement solutions, especially leveraging ServiceNow. Steve and his team drive compelling business transformation initiatives from strategic inception through to process/technology implementation.
Prior to joining Coreio in late 2016, Steve spent the prior 18 years in various senior Infrastructure and Operations roles, primarily at Royal Bank of Canada (RBC). He is an expert in advising Senior Management in Strategic Implementation, Automation Opportunities, Lean Six Sigma, Asset Management & SACM Methodologies and ITIL Best Practices. While at RBC, Steve deployed ServiceNow for Service Request and Asset Management, with over 800 catalogue items for more than 100,000 employees.
Steve is a past winner of the RBC Leo Award Winner (2016) – the highest honor an RBC employee can receive as part of their performance program.
Steve lives in Mississauga, and is married with three children.